Good web design is not all that hard to find these days, however what makes a design “good” from one company website to another varies.
Quality web design is a marriage between function and fashion; a good website is a business machine first and creative expression of a company’s brand second.
That isn’t to say that making a website look pretty is not a priority, it simply means that a web design cannot be considered a success unless it achieves its business goals and fulfils its overall purpose – to make money.
And since every website is monetized differently, there is no one-size-fits-all website design solution.
- Object Placement
Good web design is weighed by the adherence to best practices for the design itself, and the placement of objects on the web page.
Object placement is a variable that is best articulated with a view to a website’s business goals and functional requirements.
Consider the placement of design attributes for a website the “bones” of the website; the walls, the structure to which the design layer, or “skin” is pulled over.
The structure of a website design is determined by wire frames, and is agreed upon before your reputable website design company starts to focus on the overall design from a cosmetic perspective.
Common mistakes at this stage usually involve overlooked requirements; it is much more costly to go back and change the “load bearing walls” of a website once your designer is working on the “wallpaper”.
Objects that business objectives often require to be front-and-centre typically include email opt-in forms, contact forms, or seasonal product promotions for ecommerce shops.
In every scenario, the idea is to make it as easy as possible for your prospective visitor to find what they’re looking for with the least amount of clicks. Statistics prove that the more clicks a site visitor needs to make, the more likely they are to abandon their online shopping cart or leave your website taking their credit cards with them.
Moral of the story: make call to actions front and centre.
- Heavy Multimedia
Another common website design transgression is loading your company website with superfluous design elements and rich media.
Never hold your audience captive with flashy website intros, catch them off-guard with auto-started audio and video, or require them to be on the fastest internet connection to be able to load your website.
Multimedia should be opted-into for the sake of lower bandwidth wireless connections, mobile devices, and so on.
Moral of the story: keep multimedia to areas of your website where it is expected or wanted and don’t overdo it. Frivolous use of multimedia will not only slow down your website and scare away prospective clients, it will also clutter up your website and give visitors a migraine.
- Incomplete Testing
A website design is only effective if it works as desired, am I right? It’s one thing to have a beautifully designed website that meets all of your business objectives –it’s another entirely if it doesn’t work properly.
A broken website can potentially “break” business, too. Errors and unresponsive web pages can easily make a website visitor assume that the lack of quality of a corporate website can translate into poor output for whichever product or service the company provides. To learn more about responsive web design, you can do your research online or consult with your web design company.
At the end of the day, remember that a good website design company will have a tight planning process. One that ensures that no business objective or functional requirement is left in the dark.
Good design usually boils down to good planning!