While extremely beneficial (especially at this time and age), it is unfortunate to note many businesses find social media highly overwhelming.
This is understandable, taking into account the many platforms to choose from and the numerous features one needs to learn and integrate in the whole marketing campaign.
Fortunately, even if you don’t have a team of social media experts working for you, you can take advantage of an effective social media strategy to help you achieve your marketing objectives.
While there’s an infinite number of social media strategy available at your disposal, below are some of the most sensible ones that should make it to your list:
Identify your target audience.
If you are in the process of identifying your buyer personas, you can start by defining the top demographics of the audience you have in mind.
Key demographics should include essentials like occupation, hobbies and interests, gender, age, income, etc.
Also, take into account the likely challenges your buyer personas encounter on a daily basis and the issues they are trying to solve.
Focus on at least 3 or 4 types that best represent the majority of your likely buyers and try not to get hung up on all the exceptions or you will never be able to accomplish anything.
Create content that is educational.
Think downloadable contents—checklists, infographics, e-books, and videos—that address the pains of your buyers.
If the content is truly educational and helpful, people are more inclined to share it on social media, extending your reach in the process.
Fresh content is vital to a successful social strategy so it will work to your advantage to produce fresh, interesting, and quality content on a consistent basis.
Take note of the common questions your prospects ask and work on writing blog posts that will address those questions.
Focus only on a few social platforms.
Admittedly, most businesses (especially the small ones), don’t have the bandwidth to create and sustain a superb social media presence on numerous social media channels.
Learning the rules of engagement of each network can also take time so it would be best to focus on a few platforms.
Start by researching key networks where your target audience is likely to spend time in and work on nurturing, building, and sustaining a community there before moving on to other channels.
Create a recipe card to guide you.
Keep in mind that social media is not an exact science so you have to establish a consistent engagement and consistent posting schedule if you want to see results.
For starters, develop a reasonable recipe card you are comfortable with.
Determine the frequency of your posts so you can engage with your followers more effectively.
Measure your results.
The amazing thing about social media is you can track a lot of things related to it.
Fortunately, when it comes to social media, you can monitor the posts that resonate with people and you can look for trends or keywords that generate the most interest.
Once you get a sense of what’s possible, you can set the key metrics and come up with a scorecard to track your progress.
As a general rule of thumb, pick metrics that are easy to gather.
If you choose ones that take too long to track, you might end up falling off the wagon.
Adjust your tactics accordingly.
Unless you’re a celebrity, you will not see immediate results on social media.
Keep in mind that building a following, seeing results, and establishing yourself as an influencer will entail both time and effort.
You’ll also need to experiment to find the best combination of content, channels, and messaging that will work best for your audience.
Eventually, you’ll be able to adjust the content, recipe card, and personas based on the information you have gathered and you can easily fine tune your social media strategy to generate the results you desire.