Fazed by jargons used by digital marketing industry experts?
This article aims to differentiate two of these most ubiquitous terms and how they are inseparable.
Search engine optimization and search engine marketing are terms that are usually heard with internet marketing talks and are often used interchangeably.To avoid confusions about these terms, read on.
SEO is the art and science of increasing the relevance of one particular site over all others, through rankings which improve their visibility whenever a specific set of keywords are typed by a customer on a search engine in an attempt to find products or services they want to inquire about or compare from the businesses within the same niche.
As observable when typing a certain keyword, the advantage of being ranked in the first position within the list or even the top five positions in the SERPs (Search Engine Results Pages) is the key factor to derive organic leads, fetching more customers to websites and potentially converting these leads to sales.
In a rudimentary perspective, customers assume the pages presented first on the list are those that are highly reliable and have good following, which can have lucrative results when used in combinations with an effective marketing strategy such as opt-in pages and sending out newsletters.
As with the competition in Houston SEO, improving the rankings and ensuring a better visibility to customers searching is a necessity for every business model.
This escalates sales figures, and the expansion of customer database.
Meanwhile, Search engine marketing or SEM, refers mainly to the text advertisements which appear at the top or on the right hand side of search engine results pages. These ad links are purchased from Google Adwords, Yahoo Overture, or whichever Search Engine platform you prefer. They then in turn publish these ads on their secondary ad network as well (For example AOL displaying Adwords)
These ads are popularly known as Pay Per Click (PPC), meaning, the company pays for every customer clicks on their ad, whether they pursue buying something or not. The ranking sequence is determined by a variety of factors such as top bid price, unlike SEO in which rankings are based on keyword searchability and unique keyword combinations.
Any business wanting to undergo Houston SEO will have to do both on-page and offpage Search Engine Optimization. Then see if they want to further boost their reach with Search Engine Marketing.
Celine Kate Trinidad is an all-around content writer who loves to write about anything under the sun. She specializes in writing about psychology, real-estate, business development, and creatives.