Whenever we talk about Search Engine Optimization, the fact we should care is that SEO has run through a lot of changes over the years. What we tried to use in the past will not be working or as much effective as in the present scenario. But there are some basic principles which have been untouched and still in use since the day SEO got introduced.
One best example to show such a change is that the targeting of the keywords with the sole intention of improving organic rankings which no longer works with the search engines, but no matter keywords are still very much essential if used wisely. These keywords are not only for SEO juice, but it reveals a lot more about the users and what they struggle.
With a lot of SEO techniques available, it is almost impossible to determine which one should get taken care of and which should get ignored.
A lot of questions ponder our mind concerning making a right approach; is link building a thing of the past? Or How can we write a title tag to drive the rankings with the search engines and lastly and the most importantly, what are the truly best SEO tips that will lead to effective results?
There are several right things to follow in modern SEO approaches, but here I’m going to discuss a few of the basic techniques which can help you gain more organic traffic to your website and hence improve your search engine rankings.
You need to remove contents which slow down your site.
The speed of the page is a critical factor in SEO. There was once a time when it would take 5 minutes to load a complete page.
But if something happened like that at present, then the website is doomed forever. A slow page tends to discourage a user experience and also discourage them from buying your product or services. A 1-second delay in loading a page can yield a 7% loss regarding conversions.
Linking to other relevant web pages
According to some, linking your web page to other relevant blogs or pages are bad because it removes people from your pages.
But this is not what it is always like, the fact is that it is critical to growth, it also helps in a smart search engine optimization strategy.
Write your content for humans; search engines come second
Recently you can notice that the content creators or bloggers still follow the traditional method of SEO where keywords surpassed the valuable content each address carried.
It’s time for a change, and you should write for humans, not the search engines. It’s time to capitalize on long-tail keywords than sticking with keywords filled content to manipulate search engines.
Write unique meta descriptions for all your pages
Most of the content developers neglect the most important SEO tip, and that is the neatly written meta description. This meta description is that first section which the people see when Google serves the page which the user enters in his search.
It is that in-short description which makes the user chooses from many websites. It should keep in mind that the meta description isn’t duplicated from another website as you may get in trouble and it will not serve a great user experience.
Make sure you use the right keywords for images.
An entire section of Google is getting specially dedicated for image results, and hence it’s clear how much importance the images are having. It should get taken into consideration that you enter the correct keywords for images so that the users are going to find out your content while entering terms to search.
So, make sure that you pay attention to these basic tips from an SEO Cambridge veteran as they can make you acquire leads in the search engine listings.