Search Engine Optimization is one of the well-sought strategies in improving business visibility and marketing. This is most ideal for those who want to establish a better brand awareness and rank higher in the SERP to acquire more customers.
However, while most rely on DIY SEO without knowing its perils, or some using Black Hat SEO thinking they will yield to the same results; they might not succeed as those who use White Hat SEO executed by professionals.
Some may stick to the saying “Content is King”, some may just optimize their webpage once and never track its progress again, whilst other may leave it to consideration that SERP presented their webpage on top of others and they stop moving forward. These are some pitfalls of those who do SEO improperly.
Here are the some of the tips to improve SEO for franchise.
- Watch out for duplicate content, interlinking, and domain health and risks
Employing the use of authentically-written, fresh and informative content on each page will help readers to distinguish how vital your website is. Thin or duplicate content republished and spun around again and again on location pages will no longer serve its purpose to let Google know that your page serves the customers and answers their queries.
Fill every location of your domain with intelligently rich content, logically- stimulating articles with unique description, videos, and images which raises awareness for your brand.
Ditch all unnecessary interlinking and do a backlink audit to ensure your site’s progress.
Hiring an SEO pro like local expert Tom Johnston, to perform a comprehensive SEO audit is a vital step.
- Make your page mobile-user friendly
Keep in mind that you need to capture mobile users; encourage them to leave reviews to your site so other customers can trust your credibility and clean up your directory listings.
Localize SEO with purpose, wherein pages should have a distinctively unique H1 and H2 titles as well as brief SEO friendly URLs.
90% of customers check out the business and their competitors online before proceeding to buy products or employ services, so it’s a good idea to make a site visible and enticing. A presentable site will surely land more potential customers.
Local expert Tom Johnston, advises his customers to follow these steps to conquer and manipulate organic search engine visibility.
- Make your Business Accessible
Location pages and directories might be pointing to where exactly a business is. Providing Google with detailed and correct information about physical locations and its vicinities will surely help customers to find where you are located. Going to Google My Business page and claiming the business, putting your address, number and email will help a lot in your business visibility.
SEO is the lifeline, and the backbone of the businesses yearning to strive within our modern environment. Executing the necessary steps will surely help. Consulting these steps with the professionals who have adept knowledge about the matter would be beneficial in so many ways.